Archive for August, 2010

1984 in 2010: How Google is watching every move

Thursday, August 26th, 2010

From Tnooz:

Sometimes I feel like a giant lab rat online – in a maze with a bunch of super beings observing my every move and then controlling what I can and cannot do. No I am not paranoid –  “They” are really out to get me. As regular readers know – we have a pretty strong focus on the user experience here at Tnooz. I have personally worked on the user experience since the earliest days of the web and, indeed, before that in things like Videotext (now that really dates me!). There are way too many things which say “Beta” on them because too often that’s code for: “We are putting this product out there and we want you to debug it for us because frankly we are pretty lazy and we got tired of doing it ourselves…” Nevertheless, one of the things that is a little worrying in the UEX department is the way search results come back differently on computers with the same characteristics and even in the same location. I either put this down to Google tracking my every move or to the fact they were actually looking at the interaction as a specimen where the web is their personal large petri dish. I think the web is becoming more like the Googlesphere every day. Well, friends, we are NOT ALONE. We now have proof, confirmed by Google, confirming they are indeed always experimenting with us. Messrs Brin, Page and Schmidt (sounds like a 1970s folk band) seem to be running a giant experiment. Indeed the paranoia seems to be well founded. Not only is Google experimenting with the results but they are actually tracking keystroke activity. My attention was caught by an article on Infoworld and a follow-up on Tnooz, Google results now updating like a travel metasearch site. SEO expert Rob Ousbey captured video of a Google experiment that displays search results that change as you type – a process which is just a little disturbing. And if you think this is just a one off – apparently not. Google itself gave some insight into this on their blog from Friday, announcing the following: “Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. This is enough to drive anyone to becoming a conspiracy theorist. What worries me more than anything else is that now so much power and infrastructure flows through Google that there is almost no possible way that Google cannot do evil. (Yes, a double negative). I am not doubting their desire to be good and to “do no evil”, but when they can mess with the results as they are doing on both a minor and a macro scale, I know am being abused. Couple this with the ability to make money and maximize the results to tweak search to suit Google’s commercial ends and we have an end to net neutrality. But that’s okay because Google has already decided that it is good for us to dispense with that arcane concept. So next time you feel that “They Are Watching You”, just remember they are and tracking your every keystroke. You have been warned.

http://feeds.tnooz.com/~r/Tnooz/~3/8iKzjVYr8qs/

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Business on the run

Saturday, August 21st, 2010

Student gap years: ‘Make money and move on’

If you don’t want to simply rely on savings while travelling, why not set up a business?

Jamie Waller renovated camper vans while on his gap year. Photograph: David Brooks for the Guardian

If you are one of the thousands of students left without a university place this year or are just sick of living in austerity Britain, gap years have rarely looked so attractive. Only two obstacles might be preventing a sprint to the airport: money, and the worry that escaping abroad is unlikely to boost your job hopes. But use a gap year to launch a business, and you could come back to the UK with a bulging bank account and a stellar CV – and may even be able to continue the entrepreneurial lifestyle full-time.

Warren Bennett, 29, spent a post-uni year in Nepal. He asked local tailors to make a suit, which inspired a business idea that, five years on, is making him rich. “I’ve always loved travelling, so after graduating from Cambridge in summer 2004, I decided to spend two months in Nepal,” says Bennett.

When he took up a voluntary post teaching web design, he ordered a tailor-made olive-green, three-piece woollen suit. “Back in the UK, people began to compliment me on the quality of my suit, including an old school friend, David Hathiramani.

“We felt there was a gap in the market for tailor-made suits at affordable prices and, with our technical backgrounds – I’d trained as an aeronautical engineer, and David did computer science at Imperial College – we thought we were in a position to change that.”

Bennett renewed his contact with the Nepalese tailors and set up a stand at Hampstead market, taking customers’ measurements then sending them over to Nepal. “We sold our first suit within 20 minutes, and quickly realised it was a viable business idea. We then had some very late nights developing the website and putting together a business model.”

Hathiramani kept his job as a computer manager at a London recruitment firm to start with, but now they both work on the business full-time.

A Suit That Fits has a team of 37, with four permanent branches around the UK, and a £2.2m turnover. Bennett employs 110 Nepalese tailors, and, he says: “We pay more than 50% above the local labour rates, and give 5% of the cost of each suit to a local school.”

After Jamie Waller left school at 16 he spent five years working long hours as a bailiff before quitting to spend a year travelling the world. But in Australia, Waller, now 31, struck up a business making camper vans for other tourists, and ended up staying put for a while. “I bought a round-the-world ticket, planning to do all the usual places – Australia, New Zealand, Thailand, and Cambodia in my gap year,” says Waller. “I needed time away to think, and I withdrew A$1,000 (£577) on my credit card, planning to work when the money ran out. Once I’d arrived in Australia, I wanted to buy a VW camper van to tour around – like just about every other tourist out there. But after spending three days looking for a decent van, I could only find ones that were a total dump, having been driven around 20 years by other travellers, yet still cost thousands of dollars.”

Waller decided to instead buy a normal van and kit it out. “I bought one for A$300, ripped out the seats, bought appliances and spent two weeks building it. Once it was finished, it cost me A$900, and everyone kept asking where I’d found such a posh camper van. A Greek couple asked how much I’d sell it for. I just said the first amount that came into my head – A$3,000. To my surprise, they agreed to buy it immediately. So I built another, identical, camper van for me. It only took three days that time – but someone asked to buy it again.

“I realised there were loads of couples travelling around Oz, with the guys desperate for a camper van, but their girlfriends refusing to live in a vehicle that had had a group of guys living in it for years smoking weed and getting drunk.”

So Waller started building his converted camper vans one after another. “As quick as I was building them, I was selling them – making A$2,500 a week. I stopped after about four months, because I did want to have some time to relax and see the country. Every time I pulled into a camp site I saw my camper vans everywhere.”

His advice to gappers thinking of starting a business: “Do it, it’s great fun. Countries like the US and Australia are crying out for enterprising people. Work hard, make lots of money, move on.”

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